Packaging and branding for Soundbrew Coffee combines eco-friendly specialty coffee with a passion for music, creating a unique lifestyle for conscious consumers. The visual identity of the brand includes a logo inspired by a vinyl record, a dynamic color palette, and modern, distinctive typography.
The packaging, in paper bags, presents different coffee varieties through abstract, colorful backgrounds that reflect their unique character. Promotional materials, including online banners and social media posts, convey the energy of concerts and music festivals, encouraging daily discoveries of new flavors and sounds. The goal of the project was to create a brand associated with high-quality specialty coffee and an inspiring musical atmosphere.
