In collaboration with Converse and the 180 Heartbeats agency,
I created a surreal night-time vision of Warsaw, filled with intense, neon colors. This illustration served as the centerpiece of a storefront display at Elektrownia Powiśle and a pop-up store during the summer of 2023.
The illustration combined iconic elements of Warsaw, such as the Mermaid and the Palace of Culture and Science, with fantastic, surreal, and neon themes, placed alongside commercial elements. Converse shoes became a symbolic focal point, flowers growing from them emphasized the brand’s individualism and style.
This blend of art and promotion for the Converse collection created a unique, engaging image that strengthened the brand’s identity. Coloring sheets based on the illustration were included with purchases as additional promotional material. Spray templates used in the pop-up store allowed customers to personalize clothing or other surfaces, creating an interactive brand experience. This approach effectively engaged audiences and strengthened their connection to the brand.
